My experience encompasses advertising, branding and creative communications, and my skills span art direction, graphic design and copywriting.
I’ve collaborated on projects of all sizes, from TV ads for household brands to direct marketing for SMEs. But no matter the medium, the audience or the budget, my criteria for finding the right solution is always the same:
Keep it simple. Make it elegant. Tell a story.
Formerly Creative Director at Laws of Attraction, my focus is now as a freelance creative consultant.
My creative process
Over the years I’ve perfected my process for distilling the essence of a brand, and then using it to connect with people in a way that is authentic, engaging and memorable.
I realised long ago that to be a great communicator you must first be an excellent listener. With that in mind, I will never assume to understand your business or your customers without actively listening to every word you have to say.
Once I’ve absorbed as much information as possible, I take the time to process that and then formulate a set of questions to help me fully appreciate the context and complexities of your challenge.
Ultimately I distill everything I've learned into a brilliantly simple big idea; an elegant solution wrapped in a story that speaks to the hearts and minds of the people you want to influence.
I've had the pleasure of working with some of the UK's best loved brands throughout the course of my career. Here are just some of the famous names I've produced creative for.