The Gillette Tri-Nations was a tournament involving the top three teams in the world of rugby league: Australia, Great Britain and New Zealand.
I worked on this OOH advertising campaign to promote the tournament throughout October and November at various stadiums in the UK. The final was contested at Elland Road in Leeds.
I worked with illustrator Andy Glendenning to create labels for super-sized fireworks, which we had specially made for the campaign. The fireworks were photographed by the award-winning Guy Farrow at his Leeds studio.
The sparks on the fuse were added in post to add excitement and anticipation, and to play on the explosive power of these super-human athletes.